Wewk 8(generating alternative strategiec using Portfolio models)

Corporate Level Strategy

Today i have learnt about corporate level strategy. this kind of strategy is recommended for organizations to be better than the competitors. It consist of 3 levels, which are grand level strategy, secondary level strategy and tactical level strategy. 

Grand level strategy
Under this strategy, there are growth, stable growth, turnaround and combination. The company will choose any among these four strategies to be implemented in the company.

Secondary level strategy
Once the company decide which strategy of the grand level strategy it wants to implement, then it has to decide any secondary level strategy that suitable for its business. The choices offered under the secondary level strategy are as follows: expansion, integration, diversification and turnaround. 

Last but not least, in allowing the grand and secondary level strategies to be acted, the top management has to decide on the tactical strategies that should it implement. They can choose either to improve organically, form joint venture, merger, acquisition or reverse takeover, sign strategic alliances, or allow licensing/franchising, so that the strategy set up in the two upper level can be achieved. 

Week 4

Stategic planning prosess

Internal Environmental Analysis

Internal analysis is the analysis of information:

       a) computation

       b) measurement

       c) illustration

     

      obtain from within the company.

Major analysis is made on the following major functional areas :

–Management

–Marketing

–Finance

–Operation/production

Management is a process of coordinate activities, which comprise of five functions:



Marketing refer to the exchange of product or services from the producer to the user. The seven functions of marketing are:



Analysis on financial information is done to identify a company's strengths and weakness from the financial perspective.

Operation can be defined as the process of transforming input/resources (e.g. steel, oil, etc.) into products/outputs that are of higher value to the user.

Case study to do list..

Case study to do list..

salam..

okayy..despite all the things yang kami belajar dalam kuliah..kami juga dikerahkan tenaga untuk sama-sama fikir pemasalahan dalam case study yang diberikan oleh dr.ummi..well, the case study that been given to us is quite interesting as we need to think how they strategize their plan to or expanding their businesses to be more and more profitable.

we did this robin hood, the digital ages, evironmantel of food and beverages industry in malaysia cases that stary with the book publisher, dr.ummi made us to think in group hoe these companies can survive or operate their business without having major of losses., in order to open or start up a new company we need to analyze the external environmental analysis of the company whether can move on and establish as they need to compete with other company in the same area of industry. its hard sometime for a newbie to live in such competitive market, they need uniqueness, intelligence, and strategy that can push them forward. that's why we need to analyse those kind of value by using porter's 5 forcers, SWOT analysis or pestel analysia.

Week 3

porter's 5 forces..apakah??

porter's 5 forces..apakah??

salam and hi

how are you guys doing??good??hehehe..well lets continue with our learning in strategic management ok..last week lesson, madam taught us about PORTER;S 5 FORCES..apakah??what is that??porter who??hahahah..ok guys let me clarify this things to you..

poter's 5 forces is a business plan or strategy or analysis or we can call it tool that we need to do before entering a new business or industry. this is because we need to determine whether the industry that we try to enter or contribute is giving us benefit or otherwise.which i may conclude that this  tool is used to identify whether new products, services or businesses have the potential to be profitable and marketable as they entering the industry with the threat from the competitors that already operate before you.

there guys..dah faham la jugak kan..actually it is a good technique to implement though before we start the business..so here a little figure for you to understand better...

Week 2

VISION AND MISSION STATEMENT

Vision and mission statement often can be found in the firm's annual report. They are often placed in the front or beginning of the annual report. Most of the tie they are displayed throughout a firm's premises and are distributed with the company information sent to constituencies.

VISION
A vision statement is a statement about what your organization wants to become. It should involve all members of the organization and help them feel they are a part of the organization. A vision should stretch the organization's capabilities and image itself. It guide us, shape us, gives us direction and purpose, and can serve as a powerful motivator for those around us and ourselves.

Therefore, a vision must be aligned with the core  values of both the individuals and the firm and be effectively communicated to and accepted by everyone involved in the firm.

For example, a simple and precise vision statement of a local institution, Universiti Sains Islam Malaysia (USIM), is shown as follows"

"Integrating Naqli (revealed) and Aqli (human) knowledge to transform and create value for country, ummah and humanity."


MISION

Basically, a mission statement is the purpose or reason for the organization's existance. While a vision statement is what do we want to become, a mission statement deals with the way not to the future but to the present. For example mission statement will deal with the question like "what is our business?" or "why do we exist?. A mission is a way of behaving. it also concerned with the way an organization is managed today, with it purpose or reason for being.
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The organization mission is the purpose or reason for organizations existence. Without the mission, the work of the organization can be unproductive. This is because it is said that a mission statement is essential for creating applying and analyzing the business of an organization.

For example of mission statement of a local institution, Universiti Sains Islam Malaysia (USIM):

"Committed to be an advanced knowledge institution based on Islamic Studies, and to spearhead new knowledge using cutting edge technologies to produce innovations, which can transform the country, the ummah and humanity." 


OBJECTIVES
As a addition, the objectives is a desired or specific result of a planned activity that should be achieved by a specific time. It is a value sought by an individual or a group in the organization. An objective should be specific, measurable, attainable or achievable, realistic and time phased.

The achievement of objectives should result in the fulfillment of a mission. In addition, objectives may be short, medium or long term.

sources: Strategic Management second edition by Zainal Abidin Mohamed, Ho Jo Ann and Wong Foong Yee.