Corporate Level Strategy
Today i have learnt about corporate level strategy. this kind of strategy is recommended for organizations to be better than the competitors. It consist of 3 levels, which are grand level strategy, secondary level strategy and tactical level strategy.
Grand level strategy
Under this strategy, there are growth, stable growth, turnaround and combination. The company will choose any among these four strategies to be implemented in the company.
Under this strategy, there are growth, stable growth, turnaround and combination. The company will choose any among these four strategies to be implemented in the company.
Secondary level strategy
Once the company decide which strategy of the grand level strategy it wants to implement, then it has to decide any secondary level strategy that suitable for its business. The choices offered under the secondary level strategy are as follows: expansion, integration, diversification and turnaround.
Once the company decide which strategy of the grand level strategy it wants to implement, then it has to decide any secondary level strategy that suitable for its business. The choices offered under the secondary level strategy are as follows: expansion, integration, diversification and turnaround.
Last but not least, in allowing the grand and secondary level strategies to be acted, the top management has to decide on the tactical strategies that should it implement. They can choose either to improve organically, form joint venture, merger, acquisition or reverse takeover, sign strategic alliances, or allow licensing/franchising, so that the strategy set up in the two upper level can be achieved.
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