Week 4

Stategic planning prosess

Internal Environmental Analysis

Internal analysis is the analysis of information:

       a) computation

       b) measurement

       c) illustration

     

      obtain from within the company.

Major analysis is made on the following major functional areas :

–Management

–Marketing

–Finance

–Operation/production

Management is a process of coordinate activities, which comprise of five functions:



Marketing refer to the exchange of product or services from the producer to the user. The seven functions of marketing are:



Analysis on financial information is done to identify a company's strengths and weakness from the financial perspective.

Operation can be defined as the process of transforming input/resources (e.g. steel, oil, etc.) into products/outputs that are of higher value to the user.